Marketing 101: Be the Expert
ROTELLE DEVELOPMENT GETS ITS BRAND OUT THERE BY POSITIONING
STAFF AS A RESOURCE.
By Mike Beirne, Senior Editor
“Word of mouth is golden, and face-to-face-meetings with prospective
buyers are the holy grail for establishing client relationships. But besides
waiting for the phone to ring, what can a custom home builder do to get
their name and reputation out there?
A key idea driving the work of Rotelle Development Co. and Rotell(e)
Studio(e) is that people need not be millionaires to have a custom
home built by the South Coventry, Pa., company. Owner and CEO Peter
Rotelle’s team has launched several brand-building outreach efforts by
positioning the company as a resource and one-stop shop for landbuying
consultation, financing, design, and construction of custom
homes in the $600,000 to $800,000 range.”