About Rotell(e) Studio(e)

Meet the Team

Rotelle Development Company & Studio(e) Subject Matter Experts List

Rotelle Development Company, and its division Rotelle Studio(e), have been a premier Eastern Pennsylvania custom home builder and environmentally responsible land developer for the past 30 years. Staffed by Rotelle building and design professionals, Rotelle is designed to educate and inspire homebuyers and offers a highly personalized experience that makes building a custom home attainable, simple and stress-free. Services include home design and construction, lot evaluation, virtual listings, property acquisition and access to financing. It is located at 1011 Ridge Road, South Coventry, PA 19465. For more information call 610-422-1000.

PETER ROTELLE

Owner/CEO

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Peter Rotelle
President & Chief Executive Officer/Owner
Rotelle Development Company

Since taking over the reins of Rotelle Development Company, founded in 1991, Peter skillfully guided his company through the Great Recession; increased its gross profit for five consecutive years; opened a one-of-a-kind design studio called Studio(e) to educate buyers about the custom home building process; and gained the highest number of second-time home buyers in the company’s history. A passionate advocate for the home building industry, Peter was elected President of The Board of Directors of the Home Builders Association of Bucks and Montgomery Counties after serving seven years as a director. He also chaired the group’s Finance & Industry Action Committees and currently serves as the youngest lifetime

director. He serves on the Board of Directors of Livengrin Foundation, the Lower Bucks County Chapter of the American Red Cross, the Pennsylvania Home Builders Association, the National Association of Home Builder 20 Group, and Rotelle Development Company. Peter was recently appointed to the Board of Advisors at Norwood Fontbonne Academy and is a member of the Tri-county Chamber of Commerce. He holds a Bachelor’s degree in Business Administration from Penn State University and has completed post-graduate studies in real estate, land development and finance, and is a member of the Penn State James Stewart B. Society.

Areas of Expertise:

Building & construction/custom homes
Land development
Industry trends
Construction management

Anthony’s passion for construction and sales, led him to join Rotelle Development Company in 1997. Starting in sales, he quickly moved on to sales management, and then over to the operations side of the company, becoming COO in 2004 to oversee sales service and production. Prior to joining Rotelle, Anthony worked in regional sales for Kohler Co. Anthony holds a Bachelor of Science in Business Administration from Villanova University. Areas of Expertise: • Strategic planning • Sales management • Problem solving

ANTHONY HOLOWSKO

COO

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Anthony Holowsko
Chief Operating Officer
Rotelle Development Company

Areas of Expertise:

Strategic planning
Sales management
Problem solving

KEN ZIMMERMAN

Senior Project Manager

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Ken Zimmerman
Senior Project Manager
Rotelle Development Company

Ken began his career in the home building industry 32 years ago, and joined the then fledgling Rotelle Development Company in 1992. Over the years, he has held various roles within the company evolving his deep knowledge and experience in home construction, from builder, and foreman, to building manager. Today, as Senior Project Manager, working with the Rotelle team, Ken oversees the entire home building process, managing between 30 to 50 building projects at a given time through all the building stages.

Areas of Expertise:

Building project management
Construction planning
Budget & time management
Resource distribution

PAUL FARNSWORTH

CFO

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Paul Farnsworth, CPA
Chief Financial Officer
Rotelle Development Company

Paul joined Rotelle Development Company in 2004 as Controller, and subsequently promoted to his current role as Chief Financial Officer in 2006. Prior to that he was Vice President of Finance at Black Box Network services; Controller for Allan Myers, Inc. while also serving on their Senior Management Team; and Senior Auditor for Regional CPA Accounting firm Mathieson, Aitken, Jemison. A Certified Public Accountant, Paul received a Bachelor’s degree in Accounting from Bloomsburg University of Pennsylvania. In 2017, Philadelphia Business Journal awarded him the CFO of the Year Turnaround Achievement Award for his innovative financing strategies that helped Rotelle Development Company weather the housing downturn during the

recession and help grow the company’s revenue nearly 400% over a four-year period.

Areas of Expertise:

Cash management
Risk management
Human Resources and Information Technology
Financial accounting and forecasting
Corporate finance competence

ANNIE LORAH

Permit Facilitator

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Annie Lorah
Permit Facilitator
Rotelle Development Company

Annie joined Rotelle in 2022 in the role of Permitting Coordinator. Annie has over 10 years of experience in business operations & project management, most recently as Director of Operations for a commercial leasing company. Her meticulous attention to detail will serve her customers well as she navigates the complex land and building side of permit requirements, while managing customer expectations along the way.

BLAKE HURST

Architectural Designer

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Blake Hurst
Architectural Designer
Rotelle Development Company

With a keen eye for architecture and home design, visual symmetry and his fluency in CAD, Blake rounds out the Design Team perfectly. He works very closely with the Sales, Design, and
Construction Departments to help bring the completed Construction Drawings to fruition.

What can buyers expect from Blake?

A well thought out concept to best fit your lifestyle.
Valuable recommendations to bring the most visual appeal to your home.
A fun and positive initial design process.
An overall “good-looking” house to fit any budget.

CRYSTAL NOLL

home (e)xpert

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Crystal Noll
home (e)xpert
Rotelle Development Company

Crystal has been with the Rotelle Team since July of 2021 as a home (e)xpert. In her position, she helps buyers navigate the sometimes-overwhelming home buying process. She has a
passion for finding solutions, helping others, and elevating customer experiences.

What’s the skinny on Crystal?
This Berks County local got her start in sales back in 2011 after graduating from Kutztown University and has never looked back. When she’s not selling homes, or torturing her coworkers
with pictures for social media, she’s going on adventures with her two amazing kids, Charlie (7) and Everlie (5), planning the next big event, and enjoying a glass (or two) of a good, dry red wine.

EPHRAIM CHARLEBOIS

Job Cost & Purchasing Coordinator

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Ephraim Charlebois
Job Cost & Purchasing Coordinator
Rotelle Development Company

Ephraim joined the team in April 2022 to help strengthen the Construction and Accounting Departments. He has previous experience in project management, estimating and site supervision
in multi-family and commercial construction.

What is Ephraim’s continued plan to help enhance the Purchasing Department?

Review and negotiate costs in more detail to keep expenses down.
Work with the Production team and contractors to value engineer the construction of our
houses, without sacrificing quality.

MADELINE LAGUEUX

Design Coordinator

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Madeline LaGueux
Design Coordinator
Rotelle Development Company

Once new Rotelle homebuyers sign a contract they are placed in the capable hands of Maddie LaGueux, the Design Coordinator for Rotelle Studio(e). She has the fun job of walking the client through color selections, standard features, and customized interior options that make each home a one-of-a-kind. She describes the selection process as “almost like picking out jewelry.”

What’s Maddie’s secret for meeting clients’ expectations?

Providing a comprehensive Design Packet to start the selection process.
Constant communication along the design route (personal meetings, ZOOM and phone
calls, status emails).
Listening to client needs and budget parameters.
Responding with creative ideas and product options.
Making the custom home building process easy and enjoyable.

SCOTT TREON

Rotelle Project Coordinator

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Scott Treon
Rotelle Project Coordinator
Rotelle Development Company

Meet the guy who makes the custom home building process stay the course...from coordinating vendor selections to monitoring production schedules; to reviewing house plans and securing the architect’s seal of approval; to handling invoicing and purchasing. That’s all the work going on behind the scenes!

What are custom homebuyers asking for, Scott?

Land in a good school district
A nice backyard for play, pools, decks, gardens
Smart homes
Finished basements with outside egress
Suites for elderly parents or college-age kids

SHEILA CONTENTO

home (e)xpert

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Sheila Contento
home (e)xpert
Rotelle Development Company

Sheila has been with the team since December 2021 as a Rotelle Home (e)xpert. In her position, she helps buyers navigate the custom home build process from start to finish as they build their
one-of-a-kind forever home!

After graduating from Penn State, Sheila worked for the Minor League affiliate teams of the Philadelphia Phillies and then made a move to the hospitality industry which she called “home”
for 13 years prior to joining the Rotelle team.

What makes working with Sheila so special?
With well over a decade of delivering promises & building relationships, Sheila offers buyers a truly customized build experience to make a Rotelle house your family’s forever home.

ZACH RICHARDS

Account Manager

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Zach Richards
Account Manager
Rotelle Development Company

When it comes to answering questions and reassuring buyers about the home building process and timeline, Zach always tries to think like a customer. He prides himself on quick and clear
communication so that the building process can continue to move forward. Most importantly his main concern is to make sure the customer enjoys the experience, and they are thrilled when he hands them the keys at settlement.

What makes Zach a capable Account Manager?

Building and maintaining strong relationships with clients.
Understanding clients' needs and providing solutions to meet those needs.
Coordinating and communicating with internal departments such as design, estimating,
and construction.
Assisting customers in defining their homebuilding needs and wants.
Providing customer support and addressing any customer concerns or issues.
Maintaining accurate project documentation and record keeping.
Ensuring customer satisfaction and successful completion of the project.

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“I have been impressed by the creative thinking of the leadership and team. Rotelle brought custom homes to the masses here.”
- Renee

A timeline you can count on, a price you will love. A hom(e) that fits your everything.

“It takes a lot of work to deliver the best product possible.
What makes Rotelle exceptional is how much heart goes into it. ”

- Jesse